Segmentation

Segment your contacts so you can send personalized emails to a specific target group.

• Simple segmentation

  17. August 2026 With segmentation you can help yourself send more relevant communication to your guests and customers. It is no news that recipients want relevant communication – and you probably recognize that from your…

• Advanced segmentation

  17. February 2026 In this guide, we’ll show you how to create advanced segmentation in Heyloyalty using our Segment Builder . If you don’t need advanced segmentation, you can always read more about general se…

• Tracking Segmentation

  17. August 2026 Tracking segmentation requires a Premium license in Heyloyalty. You can read about our license types here. With tracking segmentation, you can segment your contacts based on their behavior and purchase da…

• Standard Segmentation Fields

  17. August 2026 When you create a list, you’ll have the option to add Heyloyalty’s standard fields, which you can use to create segments. Below is a description of what the specific, standard segmentation fie…